Target Audience

Why define your target audience?

Your target audience setting tells the AI who you are writing for. This affects the language, examples, pain points, and tone of generated content. Posts that speak directly to a specific audience perform significantly better on LinkedIn than generic content.

Where to find it

Target Audience is one of the fields in the Business Profile card on the Settings page. It sits alongside your other business details like Business Name, Niche/Industry, and Key Topics. It is not a standalone section -- it is part of your overall Business Profile.

The placeholder text reads: e.g., Startup founders, Marketing managers

How to set it up

1. Go to Settings
2. Find the Business Profile card
3. Locate the Target Audience field
4. Describe your ideal audience -- job titles, roles, or segments
5. Click Save

Writing an effective audience description

You can keep it short and list-like, or write a more detailed description. Include elements like:

• Job titles or roles -- Who are they professionally?
• Industry or sector -- What field do they work in?
• Company size or stage -- Startup founders, enterprise executives, freelancers?

Examples

For a SaaS tool: "B2B SaaS founders and product managers at companies with 10-100 employees"

For a career coach: "Mid-career professionals (5-15 years experience) looking to transition into tech"

For a marketing agency: "CMOs and marketing directors at mid-market companies ($10M-100M revenue)"

How the AI uses this

The AI tailors content by:

• Using language and terminology your audience understands
• Referencing pain points and challenges they face
• Providing examples and scenarios they can relate to
• Writing calls-to-action that appeal to their goals
• Choosing the right level of technical detail

Multiple audiences

If you serve different audience segments, focus on your primary audience in this field. You can generate content for different segments by using the custom input field in the Generator to specify which audience segment a particular post targets.

Tips

• Be specific. "Business professionals" is too broad. "VP-level marketing leaders at B2B companies" is much more useful.
• Think about who engages with your content. What job titles and roles do your best readers and customers hold?
• Update as you refine your audience. As you learn more about who engages with your content, update this field to reflect your actual audience.