Content Repurposing

What is content repurposing?

Content repurposing lets you transform existing content from other platforms into LinkedIn posts. Instead of creating everything from scratch, you can take a blog article, YouTube video, Reddit thread, or any web page and have the AI extract key insights and format them for LinkedIn.

Supported content sources

LinkedGrow auto-detects the source type when you paste a URL:

• Reddit - Threads and discussions from any subreddit
• YouTube - Videos (the AI works from the transcript)
• Blog - Posts from Medium, Substack, dev.to, and similar platforms
• Web page - Any generic URL with readable content (news articles, industry reports, company blogs, etc.)

How to use it

The repurposing tool follows a 4-step process:

Step 1 - Paste a URL

Click Repurpose in the sidebar (or the "Repurpose Content" quick action on the dashboard) and paste the URL of the content you want to repurpose. LinkedGrow automatically detects the content type (Reddit, YouTube, Blog, or Web page).

Step 2 - Choose a hook or angle

The AI analyzes the source content and generates multiple hooks and angles you could take for your LinkedIn post. Browse the options and select the one that best fits your message or audience.

Step 3 - Pick a post variation

Based on your selected hook, the AI generates 3 post variations. Each variation takes a different approach to presenting the content. Review them and select the one you like best.

Step 4 - Edit and publish

The selected post opens in a built-in editor where you can:

• Refine the text manually
• Attach images to the post
• Save as a draft
• Schedule for a future date and time
• Publish immediately to LinkedIn

Tips for effective repurposing

• Add your perspective. The best repurposed posts are not just summaries - they include your unique take on the source material.
• Give credit. If you are repurposing someone else's content, mention the original source in your post.
• Choose high-quality sources. The AI output is only as good as the input. Pick articles and videos with strong, clear insights.
• Repurpose your own content. Blog posts you have written, talks you have given, and podcasts you have recorded are perfect candidates.
• Adapt the format. A 2,000-word article might become a list post, a story, or a series of posts - experiment with different angles.

Plan availability

Content repurposing is available on Starter, Pro, and Business plans.