Timing, not just targeting

Buying Signals: Reach People at the Right Week

The same message lands or dies depending on the week it arrives. LinkedGrow watches for the moments that make your problem urgent: someone engaging with a competitor, asking about the thing you fix, or landing in the role that owns it. Every lead comes back with a link to the post that triggered it, so you can read their words before you say anything.

Competitor engagementQuestions asked publiclyThe post, on every lead

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Quick answer

What are buying signals on LinkedIn?

Public actions that show a problem just became urgent: engaging with a competitor, asking about the thing you fix, or starting in the role that owns it. LinkedGrow watches those daily and attaches the post that produced each one, so the outreach quotes real words rather than a job title.

Right person, completely wrong week.

Most outreach fails on timing rather than on targeting, and timing is the part lists cannot hold. A spreadsheet tells you somebody has the right job at the right size of company. It cannot tell you that they signed with a competitor in March, or that the problem only became theirs last Tuesday. So you write to people who are not thinking about it, and you conclude that outreach does not work.

01
1

Buying attention is narrow. Reach somebody while they are actively looking and a plain message gets a reply. Reach the same person a month later and your best writing goes unread, because nothing about their day has changed.

02
0

Bought data is a snapshot of who people are. It has no dates in it, so every name looks equally ready, and the only way to find out is to burn an invitation on each one.

03
60

A new head of function reviews tooling in their first couple of months, and then stops. Somebody asking a question publicly solves it within weeks, with or without you. Signals decay, and a weekly manual check misses most of them.

04
9

The warmest names available are the people already looking at you, and almost nobody checks that list twice a week. They cool off in days and the tab stays unopened.

We reached out in June and they told us they had bought something in March...

How it works

From a public post to a message worth sending

A signal on its own is noise. What makes it useful is that it arrives attached to a person who fits, with the evidence still readable.

1

It watches the sources you picked

Competitor posts, topics, hashtags and role changes, checked every working day. You add and remove sources yourself, so the signals reflect the market you actually sell into.

2

It keeps the evidence

The comment or post that surfaced the person is stored with the lead and linked. Nothing is summarised away, because the exact wording is what makes the eventual message specific.

3

It queues by freshness and fit

Recent signals outrank old ones, and weak matches never enter the queue at all. You approve what goes out or let it run, and the sequence stops the moment anyone replies.

The four signals it watches

Public behaviour, with a date on it

Each one is something a person did in the open. You choose which sources run, and every lead comes back with a link to what triggered it.

Engagement on a competitor

Strongest

Someone commenting on a competitor's post is looking at the category right now, and they have told you what they think about it in their own words. It is the strongest signal available on LinkedIn and it is free to read.

  • Comments and reactions
  • Their opinion, already written

The problem asked out loud

People describe their problem publicly far more often than anyone acts on. A question about the thing you fix is an invitation to answer it, and answering is a better opening than any pitch.

  • Question posts
  • Threads about the problem

New in the seat that owns it

Somebody 60 days into a role is still deciding how things will work, and the tooling decisions of their predecessor are all up for review. Six months later that window has closed.

  • Role changes
  • The first 90 days

Already circling you

People viewing your profile or engaging with your posts are the warmest names available, and most of them never get contacted because nobody checks. The agent treats them as a priority queue ahead of cold sourcing.

  • Profile viewers
  • Engagers on your content
Before you ask

Questions about buying signals

Short answers to what people ask most often.

Still have a question?

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Public behaviour that says a problem just became urgent for someone. On LinkedIn that is a question asked out loud, engagement on a competitor's post, or a move into the role that owns the budget. The signal is about timing rather than about fit.

Intent data usually means anonymous browsing behaviour sold by a third party, resolved back to a company. A LinkedIn buying signal is a named person doing something public and dated. You can read it yourself, which means you can quote it.

People engaging with your competitors, people asking about the problem you solve, people newly in the seat that owns it, and people already engaging with you. You choose which sources run, and you can turn any of them off.

A perfect fit who solved the problem last year is a no, and an imperfect fit who is dealing with it this week will answer. Fit decides whether to approach at all. Timing decides whether the message gets read, which is why every lead carries a date.

Yes, and it is the point. Each lead links to the exact post or comment that surfaced them, so you can read their own words before deciding. The message the agent drafts is built from that same context rather than from their job title.

Reach them the week it matters

Stop guessing who is ready to hear from you.

The agent watches for the moment your problem becomes somebody's problem, then writes from what they actually said. Give it your website address and see which signals it picks up first.

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