Publishing Posts to LinkedIn

How to publish a post

Once your LinkedIn account is connected, publishing is straightforward:

1. Create or edit a post in the Editor
2. Review the content and check the Algorithm Score
3. Click Publish Now at the bottom of the editor
4. LinkedGrow writes the post into LinkedIn's own composer using your connected session
5. The post appears on your profile, usually within a couple of minutes

It is a couple of minutes rather than a couple of seconds because the post is typed rather than sent through an API, at a pace that looks like a person writing it. The editor tells you where it is up to, and you can leave the page: the post finishes on its own and shows up under Posts.

After publishing, the post status changes to "Published" in your Posts library, with a link to the post itself.

Supported post formats

Text posts

The most common format. Write your content in the editor and publish. Text posts support up to 3,000 characters on LinkedIn.

Image posts

Attach a single image to your post. The image can be uploaded from your device or generated with AI (Pro+ plan). The editor supports attaching one image at a time.

Video posts

You can attach a video file to your post. Videos have to be published immediately rather than scheduled, because LinkedGrow does not keep your video file: it is passed straight through to LinkedIn and deleted. Video uploads also take the longest of any format, so give it a few minutes.

Verifying your post went live

LinkedGrow checks for you: after publishing it looks for the post on your own profile and stores the link, and it only marks a post published once it has found it. If it cannot find it, the post is still marked published and carries a note asking you to check, because posting the same thing twice is worse than an uncertain link.

You can also verify it yourself by:

• Checking the post status in the Posts library (should show "Published" with a timestamp)
• Opening LinkedIn directly to see the post on your profile
• Checking the "Recent Posts" section on your dashboard

Failed posts

Occasionally a post may fail to publish. Common reasons include:

• Your LinkedIn session has expired - Sign in once from Settings and the post goes out on its own
• LinkedIn asked for a verification code - The same fix: sign in once and confirm the code
• An attachment did not finish uploading - Most often a large video on a slow connection
• LinkedIn changed its composer - Rare, and we fix it centrally when it happens

LinkedGrow tries three times before giving up. A post that fails all three shows a "Failed" status in the Posts library with the reason on it, and it is never silently dropped. You can edit and retry publishing from the editor.

Best practices

• Review before publishing - AI-generated content is a first draft. Always read through and make personal edits before hitting Publish
• Check the Algorithm Score - Aim for 70+ for best engagement potential
• Preview on mobile - Most LinkedIn users browse on phones, so make sure your formatting looks good on small screens
• Time your posts - If you are publishing immediately, consider whether your audience is currently active on LinkedIn
• Monitor after publishing - Engage with comments on your post within the first hour for maximum algorithm boost